Effects of sales promotion on growth of deposits in national bank branches within Nairobi County/ (Record no. 86504)

MARC details
000 -LEADER
fixed length control field 02501nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191028144457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181213b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
040 ## - CATALOGING SOURCE
Transcribing agency KE-MeUCS
Modifying agency KE-MeUCS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5.K5 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kilonzi, Elijah Mulei
245 ## - TITLE STATEMENT
Title Effects of sales promotion on growth of deposits in national bank branches within Nairobi County/
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Meru:
Name of publisher, distributor, etc Elijah Mulei Kilonzi,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xii,62p.:
500 ## - GENERAL NOTE
General note Includes Appendix and Reference
520 ## - SUMMARY, ETC.
Summary, etc Most organisations use sales promotion in the line with the general believe that it induces immediate sale.However,positive effects are not guaranteed as negative and insignificant effects are noted in some instances.National Bank has been using sales promotion,particularly sales contests and sweepstakes to mobilize deposits since November 2013,but there were no empirical evidence to justify the continual usage.The study,based on Attention-Interest-Desire-Action(AIDA) model used non -experimental design and employed descriptive survey to determine the influence of sweepstakes and sales contests on growth on deposits in National Bank.The target population was 259 employees of National Bank in branches within Nairobi County,and the sample size for the study was 155 employees. Statistical Program me for Social Sciences (SPSS) programmed was used for ease of general analysis of the collected data,as well as in computation of regression analysis to determine the actual relationship between the techniques and deposit growth.The study found a high correlation between sales promotion and deposit growth(R=.863).Sales promotion in general was statistically significant (sin.<.0005) in predicting deposits growth and explained 74.5% of the variance in growth.Among the three techniques of sales promotion,only sweepstakes and sales staff contests were statistically significant (sig.<.0005) in predicting deposits growth and had positive influence on deposits.Non sales staff contest on the other hand was statistically insignificant(sig=2.42) in predicting deposits growth and had no influence on growth of deposits.The study concluded that sales promotion generally had positive effects on deposits,but some sales promotion techniques were ineffective in deposit mobilization.The study recommended for usage of sweepstakes and sales staff contests and discouraged usage of non-sales staff contests in mobilizing deposits.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Cataloguer Cliff Onderi
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cataloger Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Meru University Meru University Short Loan 13/12/2018   Cliff Onderi   HF5438.5.K5 2015 18-32400 13/12/2018 13/12/2018 Thesis
    Library of Congress Classification     Meru University Meru University Short Loan 13/12/2018   Cliff Onderi   HF5438.5.K5 2015 18-32401 13/12/2018 13/12/2018 Thesis

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