Marketing Management | (Record no. 82839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | kemucst |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151123100540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120305s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779834 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273779834 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MUCST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K6 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 131 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Philip Kotler and Kevin Lane Keller |
| Title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 85 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 9 (RLIN) | 86 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 23/11/2015 | 6 | 1 | HF5415.K6 2013 | 15-23224 | 23/07/2018 | 10/07/2018 | 23/11/2015 | Book | |||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 23/11/2015 | 5 | 1 | HF5415.K6 2013 | 15-23225 | 05/04/2019 | 22/03/2019 | 23/11/2015 | Book | |||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 23/11/2015 | 5 | 2 | HF5415.K6 2013 | 15-23226 | 19/02/2024 | 16/02/2024 | 23/11/2015 | Book |