Marketing : (Record no. 82246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151105125630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070922977 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KE-MeUCS |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M3 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the core / |
| Statement of responsibility, etc | Roger A. Kerin...[et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto Ontario : |
| Name of publisher, distributor, etc | McGraw-Hill, Ryerson, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 482 p. : |
| Other physical details | col. ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Gerard. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tibbo, Carla Gail. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cataloger | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 05/11/2015 | 1 | HF5415.M3 2005 | 15-22476 | 19/03/2019 | 06/03/2019 | 05/11/2015 | Book |