Applications in basic marketing : (Record no. 80769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00951cas a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150702115421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900615c19909999mauar b 0 a0eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072864710 |
| 022 0# - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1099-5579 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KE-MeUCS |
| Transcribing agency | KE-MeUCS |
| Modifying agency | IKE-MeUCS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410.P4 2006. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 00 - TITLE STATEMENT | |
| Title | Applications in basic marketing : |
| Remainder of title | clippings from the popular business press / |
| Statement of responsibility, etc | William D. Perreault and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2005-2006 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Irwin, |
| Date of publication, distribution, etc | 2005-2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 215p. |
| Other physical details | ill. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Applications in basic marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Clippings from the popular business press." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Periodicals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management--Periodicals |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Title of a work | Basic marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cataloger | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 02/07/2015 | HF5410.P4 2006. | 15-19465 | 02/07/2015 | 02/07/2015 | Book |