Basic marketing : (Record no. 77999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200205 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151030162208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940927s1994 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070887292 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | KE-MeUCS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.13.B3 2002 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | Stanley J. Shapiro... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto, Ontario. : |
| Name of publisher, distributor, etc | McGraw-Hill Ryerson, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 807 p. : |
| Other physical details | col. ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cataloger | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/05/2015 | HF5414.13.B3 2002 | 15-15556 | 29/05/2015 | 29/05/2015 | Book | |||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 30/10/2015 | HF5414.13.B3 2002 | 15-20274 | 30/10/2015 | 30/10/2015 | Book |