Strategic brand management (Record no. 73059)

MARC details
000 -LEADER
fixed length control field 01475cam a2200385 a 4500
001 - CONTROL NUMBER
control field 14596424
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150408105650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061016s2007 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006033911
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA671687
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013536594
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199565214
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199260003
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm74915184
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)74915184
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BWKUK
-- UKM
-- YDXCP
-- BTCTA
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255.R6 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenbaum-Elliott, Richard et al
9 (RLIN) 6036
245 10 - TITLE STATEMENT
Title Strategic brand management
Statement of responsibility, etc Richard Rosenbaum-Elliott et al
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
-- New York
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xv, 303 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Include index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management;Strategic
9 (RLIN) 2876
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Brand management
9 (RLIN) 540
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 6037
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pervan,Simon
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html">http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html">http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Meru University Meru University Open Shelves 11/09/2013 4450.00   HF5415.1255.R6 2011 13-8447 10/11/2014 11/09/2013 Book

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