Brand Management: (Record no. 72714)

MARC details
000 -LEADER
fixed length control field 02190nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130517083530.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130517t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198069867
040 ## - CATALOGING SOURCE
Transcribing agency KE-MeUCS
Modifying agency KE-MeUCS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6161.B4.D8 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kirti Dutta
245 ## - TITLE STATEMENT
Title Brand Management:
Remainder of title Principles and Practices
Statement of responsibility, etc Kirti Dutta
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi,
Name of publisher, distributor, etc Oxford University Press:
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,454p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Cataloguer Martin Mutuma
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of acquisition Cataloger Total Renewals Public note
    Library of Congress Classification     Meru Town Campus Meru Town Campus Open Shelves 17/05/2013 3401.25 1 HF6161.B4.D8 2012 13-7904 15/07/2019 13/07/2019 17/05/2013 Book        
    Library of Congress Classification     Meru Town Campus Meru Town Campus Open Shelves 06/04/2018 3401.25   HF6161.B4.D8 2012 13-7905 17/05/2013   17/05/2013 Book   -    
    Library of Congress Classification     Meru University Meru University Open Shelves 17/05/2013 3401.25   HF6161.B4.D8 2012 13-7906 17/05/2013   17/05/2013 Book        
    Library of Congress Classification     Meru University Meru University Open Shelves 17/05/2013 3401.25   HF6161.B4.D8 2012 13-7907 17/05/2013   17/05/2013 Book        
    Library of Congress Classification     Meru University Meru University Open Shelves 17/05/2013 3401.25   HF6161.B4.D8 2012 13-7908 12/10/2015   17/05/2013 Book        
    Library of Congress Classification     Meru University Meru University Open Shelves 17/05/2013 3401.25 1 HF6161.B4.D8 2012 13-7909 25/06/2013 29/05/2013 17/05/2013 Book     1  
    Library of Congress Classification     Meru University Meru University Audio Visual 31/05/2013     HF6161.B4.D8 2012 13-8194 31/05/2013   31/05/2013 CD   -   Brand management | Branding
    Library of Congress Classification     Meru University Meru University Audio Visual 31/05/2013     HF6161.B4.D8 2012 13-8195 31/05/2013   31/05/2013 CD   -   Brand management | Branding
    Library of Congress Classification     Meru University Meru University Audio Visual 31/05/2013     HF6161.B4.D8 2012 12-8196 31/05/2013   31/05/2013 CD   -   Brand management | Branding
    Library of Congress Classification     Meru University Meru University Audio Visual 31/05/2013   1 HF6161.B4.D8 2012 12-8197 24/03/2015 17/03/2015 31/05/2013 CD   -   Brand management | Branding
    Library of Congress Classification     Meru University Meru University Audio Visual 31/05/2013     HF6161.B4.D8 2012 13-8198 31/05/2013   31/05/2013 CD   -   Brand management | Branding

Meru University of Science and Technology | P.O. Box 972-60200 Meru. | Tel 020 2092048 Fax 0208027449 | Email: library@must.ac.ke