Marketing / (Record no. 72708)

MARC details
000 -LEADER
fixed length control field 01274cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16817531
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20110707104737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110608s2011 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011414585
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199579617
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199290431
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.B6 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-
9 (RLIN) 5356
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Paul Baines, Chris Fill, and Kelly Page.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 756 p.
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 85
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 5357
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Page, Kelly,
Dates associated with a name 1974-
9 (RLIN) 5358
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Meru University Meru University Open Shelves 16/05/2013 5236.25 6 1 HF5415.B6 2011 13-7948 31/03/2015 03/03/2015 16/05/2013 Book
    Library of Congress Classification     Meru University Meru University Open Shelves 16/05/2013 5236.25 11 3 HF5415.B6 2011 13-7949 15/11/2019 30/10/2019 16/05/2013 Book


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