Intrduction to Marketing: (Record no. 72548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130429094838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130429t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1133273874 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M3 20132 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | McDaniel,Carl et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Intrduction to Marketing: |
| Statement of responsibility, etc | Carl McDaniel etal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia: |
| Name of publisher, distributor, etc | Cengage , |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,835p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | `Charles W. Lamb et al. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/04/2013 | 7250.00 | 12 | 3 | HF5415.M3 20132 | 13-7636 | 30/05/2017 | 03/05/2017 | 29/04/2013 | Book |