Reading in Basic Marketing | (Record no. 611)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00810nam a2200277Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229165828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120305s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256025355 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MUCST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M3 1981 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 491 |
| 245 ## - TITLE STATEMENT | |
| Title | Reading in Basic Marketing |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | E. Jerome McCarthy |
| Title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hornewood,Illinois |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Richard D.Irwin Inc. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 607p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 85 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 9 (RLIN) | 86 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grashof, John F. |
| 9 (RLIN) | 492 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 9 (RLIN) | 493 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 1 | 1 | HF5415.M3 1981 | 044 | 22/01/2015 | 17/06/2013 | 29/12/2011 | Book |