Strategic advertising management. (Record no. 2977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 011970000a22003010004500 |
| 001 - CONTROL NUMBER | |
| control field | 005381 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229182829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111229t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 019958088X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5.P4 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| 9 (RLIN) | 536 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management. |
| Statement of responsibility, etc | Larry Percy and Richard Elliott |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 424p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Management |
| 9 (RLIN) | 537 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in management |
| 9 (RLIN) | 538 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 9 (RLIN) | 539 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 9 (RLIN) | 540 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard. |
| 9 (RLIN) | 541 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 29/12/2011 | 5750.00 | HF5438.5.P4 2008 | 10-978 | 29/12/2011 | 29/12/2011 | Book | |||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 5750.00 | 2 | 1 | HF5438.5.P4 2008 | 10-977 | 02/04/2014 | 04/03/2014 | 29/12/2011 | Book | ||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 5750.00 | 1 | HF5438.5.P4 2008 | 10-976 | 23/04/2019 | 03/12/2014 | 29/12/2011 | Book |