Marketing Research (Record no. 2969)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00932nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229162222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111229t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132086077 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | 09-431 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra Naresh k |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An applied Orientation |
| Statement of responsibility, etc | Naresh K.Mailhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United States of America |
| Name of publisher, distributor, etc | Pearson Prentice Hall |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,811p |
| 490 ## - SERIES STATEMENT | |
| Series statement | |
| 500 ## - GENERAL NOTE | |
| General note | Include Appendix,Index |
| 501 ## - WITH NOTE | |
| With note | Include Notes |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Martin Mutuma |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 1 | HF5415.2M3 2007 | 09-431 | 12/10/2013 | 26/04/2012 | 29/12/2011 | Book | ||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | HF5415.2M3 2007 | 09-433 | 29/12/2011 | 29/12/2011 | Book |