Principles of marketing (Record no. 2966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01117nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229155858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111229t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131715475 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K6 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | Philip Kotler and Armstrong Gray |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Dorling Kindersley (India) Pvt. Ltd. , |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 557p. : |
| 500 ## - GENERAL NOTE | |
| General note | Appendix ,Index, References |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gray, Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Evelyn Murithi |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cataloger | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 2350.00 | Sammy Kinoti | 25 | 5 | HF5415K6 2009 | 10-2497 | 11/03/2024 | 16/02/2024 | 29/12/2011 | Book | |||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 2350.00 | 28 | 6 | HF5415K6 2009 | 10-2498 | 18/01/2020 | 18/12/2019 | 29/12/2011 | Book | ||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 2350.00 | 24 | 12 | HF5415K6 2009 | 10-2496 | 19/03/2025 | 04/03/2025 | 29/12/2011 | Book |