Marketing research (Record no. 2965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2011122909459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111229t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120330443 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2M3 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | An applied orientation |
| Statement of responsibility, etc | Naresh K.Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi |
| Name of publisher, distributor, etc | Asoke K.Ghosh |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,811p. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing;Research aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling;Research aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Evelyn Murithi |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of acquisition | Cataloger |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 05/04/2018 | HF5415.2M3 2007 | 10-016 | 05/04/2018 | 05/04/2018 | Book | Ruth Gibendi | ||||||||
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 05/04/2018 | HF5415.2M3 2007 | 10-014 | 05/04/2018 | 05/04/2018 | Book | Ruth Gibendi | ||||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 1 | 1 | HF5415.2M3 2007 | 09-261 | 14/12/2016 | 01/11/2016 | 29/12/2011 | Book | ||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 1 | HF5415.2M3 2007 | 09-259 | 31/10/2019 | 31/05/2017 | 29/12/2011 | Book |