Marketing. (Record no. 2846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 010330000a22002410004500 |
| 001 - CONTROL NUMBER | |
| control field | 370951 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | kemucst |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111217195621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111217t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-333-98789-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MUCST |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.L34 2004 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing. |
| Statement of responsibility, etc | Lancaster, Geoff and Reynolds, Paul (eds) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Houndmills |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 434p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 85 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 268 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 17/12/2011 | 3500.00 | 5 | HF 5415.L34 2004 | 12-5130 | 06/11/2014 | 23/10/2014 | 17/12/2011 | Book | ||||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 29/12/2011 | 3500.00 | 9 | HF 5415L3 2004 | 11-4601 | 10/08/2015 | 21/07/2015 | 29/12/2011 | Book | 1 | |||||
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 01/01/2012 | 14 | HF 5415.L34 2004 | 11-4602 | 04/11/2019 | 22/10/2019 | 01/01/2012 | Book | 2 |