Marketing Management | (Record no. 2804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | kemucst |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111215223423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120305s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753350 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273753363 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MUCST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K6 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 131 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Philip Kotler |
| Title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson education inc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 85 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 9 (RLIN) | 86 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 15/12/2011 | 1 | HF5415.K6 2012 | 12-4832 | 06/03/2019 | 12/02/2019 | 15/12/2011 | Book | |||||
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 15/12/2011 | HF5415.K6 2012 | 12-4833 | 15/12/2011 | 15/12/2011 | Book | |||||||
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 15/12/2011 | HF5415.K6 2012 | 12-4834 | 15/12/2011 | 15/12/2011 | Book |