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Sponsorship in marketing : effective partnerships in sports, arts and events /

Cornwell, T. Bettina,

Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - 2nd edition. - 1 online resource.

Revised edition of the author's Sponsorship in marketing, 2014.

ISBN: 9780429325106 042932510X

Subjects--Topical Terms:
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Performing arts sponsorship.

LC Class. No.: HD59.35 / .C67 2020

Dewey Class. No.: 659.2/85

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