Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. - Eighth Edition. - 477p. ; 27 cm

Includes bibliographical references and indexes.

9780273768685 0136157394 (alk. paper)


Export marketing
Export marketing

HF1416 / .K44 2014

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