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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. - Twelfth edition. - New York: Pearson; 2015. - 492p:.

Includes subject index

ISBN: 9780134734828

LCCN: 2017037515

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32.S3 2015

Dewey Class. No.: 658.8/342

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