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Consumer behaviour :

East,Robert et al

Consumer behaviour : applications in marketing Robert East et al - 2nd ed. - London Sage publ. 2013 - x,337 p.

Includes bibliographical references and index

ISBN: 9781446211236

Subjects--Corporate Names:
Consumer behaviour

Subjects--Topical Terms:
Behaviour;Consumer
Consumer preferences
Consumer research
Market surveys

LC Class. No.: HF5415.33.U5.E2 2013

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