Rocking the ages :

Smith, J. Walker.

Rocking the ages : the Yankelovich report on generational marketing / J. Walker Smith and Ann Clurman. - New York, NY : HarperBusiness, 1997. - xvii, 314 p. : ill. ; 25 cm.

Includes index.

0887308139


Marketing--United States.

Generational marketing

HF5415.1.S5 1997

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