Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - New York : McGraw-Hill Irwin, 2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780073381015 (alk. paper) 0073381012 (alk. paper)
Export marketing.
Export marketing
HF1416.J6 2009
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - New York : McGraw-Hill Irwin, 2009. - xix, 662 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780073381015 (alk. paper) 0073381012 (alk. paper)
Export marketing.
Export marketing
HF1416.J6 2009