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This is PR :

Newsom, Doug.

This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. - 8th ed. - Belmont, CA : Wadsworth/Thomson Learning, 2004. - xii, 418 p. : ill. ; 25 cm.

Includes bibliographical references (p. 363-382) and index.

ISBN: 0534562639 (pbk.)

Subjects--Topical Terms:
Public relations.

LC Class. No.: HM1221.N4 2004

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