Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - 1997-1998 ed. - Boston : McGraw-Irwin, 1998. - vii, 227p. ill.
"Clippings from the popular business press."
0256270554
Marketing--Periodicals.
Marketing--Management--Periodicals
Marketing.
HF5410.P4 1998.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - 1997-1998 ed. - Boston : McGraw-Irwin, 1998. - vii, 227p. ill.
"Clippings from the popular business press."
0256270554
Marketing--Periodicals.
Marketing--Management--Periodicals
Marketing.
HF5410.P4 1998.