Applications in basic marketing :

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - 1997-1998 ed. - Boston : McGraw-Irwin, 1998. - vii, 227p. ill.

"Clippings from the popular business press."

0256270554


Marketing--Periodicals.
Marketing--Management--Periodicals
Marketing.

HF5410.P4 1998.


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