The long tail :

Anderson, Chris,

The long tail : why the future of business is selling less of more / Chris Anderson. - 1st ed. - New York : Hyperion, 2006. - xii, 238 p. : ill. ;

Includes bibliographical references (p. [227]-230) and index.

1401302378


Market segmentation.
Internet marketing.
Marketing-Technological innovations

HF5415.127.A5 2006


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