Managing new products :
Kuczmarski, Thomas D.,
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - Chicago, Ill. : Innovation Press, 2000. - xv, 274 p. : ill. ; 24 cm.
Includes index.
0967781701
New products.
Product management.
Marketing.
HF5415.153.K8 2000
Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. - 3rd ed. - Chicago, Ill. : Innovation Press, 2000. - xv, 274 p. : ill. ; 24 cm.
Includes index.
0967781701
New products.
Product management.
Marketing.
HF5415.153.K8 2000