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Marketing :

Sommers, Montrose.

Marketing : a customer-centric approach / Montrose Sommers and Jim Barnes. - 11th ed. - 546 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0070951861 9780070951860

Subjects--Topical Terms:
Marketing
Marketing

LC Class. No.: HF5415.S2 2007

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