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Cases in marketing management /

Bernhardt, Kenneth L.

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, 1997. - xiv, 665 p. : ill., maps ;

Includes bibliographical references.

ISBN: 0256204640

Subjects--Topical Terms:
Marketing
Marketing

LC Class. No.: HF5415.13.B4 1997

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