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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone[et..al] - 11th ed. - Mason, Ohio : Thomson/South-Western, 2007. - liv, 680 p. : ill. ; 28 cm. +

Includes indexes.

ISBN: 9780176251765

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.B6 2007

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