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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 11th ed. - Mason, Ohio : Thomson/South-Western, 2004. - li, 599, [96] p. ill. CD-ROM

Includes bibliographical references and indexes.

ISBN: 0324185103

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 .B6 2004

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