Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong and Peggy H. Cunningham. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 1999. - xxix, 801 p. col. ill. ; 29 cm. +
Includes bibliographical references and indexes.
0136792677
Marketing.
HF5415.K6 1999
Principles of marketing / Philip Kotler, Gary Armstrong and Peggy H. Cunningham. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 1999. - xxix, 801 p. col. ill. ; 29 cm. +
Includes bibliographical references and indexes.
0136792677
Marketing.
HF5415.K6 1999