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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora,Mary C.Gilly and John L. Graham. - 14th ed. - N.York : McGraw-Hill/Irwin, 2010. - xxxi, 711 p. :

Includes bibliographical references and indexes.

ISBN: 9780071084215 0071084215

Subjects--Topical Terms:
Export marketing.
International marketing.
International business enterprises.

LC Class. No.: HF1416.C3 2010

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