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Advertising principles & practice /

Wells, William.

Advertising principles & practice / William Wells, Sandra Moriarty and John Burnett. - 7th ed. - Upper Saddle River: Pearson Prentice, 2006. - xxxi, 592p.: col.ill.

includes bibliographic reference and indexes

ISBN: 0131465600

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823.W4 2006

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