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Integrated marketing comm:

Wood,Charles M.

Integrated marketing comm: MKTG 3033-Fall 2014 Charles M.Wood - N.York McGraw-Hill Education 2014 - v,449p.

Includes glossary

ISBN: 9781308255521 1308255527

Subjects--Topical Terms:
Marketing-study and teaching

LC Class. No.: HF5415.1.W6 2014

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