Marketing research /

McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr. and Roger Gates. - 6th ed. - Hoboken, NJ : Wiley, 2005. - xxvi, 617, [58] p. : ill. ; 26 cm. +

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references and index.

0471455199


Marketing research.

HF5415.2.M3 2005

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