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Marketing /

Pride, William M.

Marketing / William M. Pride, O. C. Ferrell. - 17th ed., 2014 ed. - Australia : Cengage Learning, 2014. - xxxiii, 735 p. : col. ill.

Includes bibliographical references and indexes.

ISBN: 9781133939252 (pbk.) 1133939252 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.P7 2014

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