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Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund and Barry J. Babin. - 3rd ed. - Maso : Thomson/South-Western, 2007. - xvii, 414 p. col. ill.

Includes bibliographical references and index.

ISBN: 9780324320879 (pbk.) 0324320876 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2.Z5 2007

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