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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler and Kevin Lane Keller. Philip Kotler ... [et al.]. - 14th ed. Global ed. - Harlow, England ; Pearson, 2012. - 679 p. : col. ill. ;

Includes bibliographical references and index.

ISBN: 9780273753360 0273753363

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13.K6 2012

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