Marketing :
Marketing : best practices /
K. Douglas Hoffman ... [et al.].
- 2nd ed.
- Australia : Thomson/South-Western, 2003.
- xxii, 647 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0030349990
Marketing.
HF5415.M3 2003
Includes bibliographical references and indexes.
0030349990
Marketing.
HF5415.M3 2003