Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131193783
Hospitality industry
Tourism
TX911.3.M3.K6 2006
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens. - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxiv, 932 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131193783
Hospitality industry
Tourism
TX911.3.M3.K6 2006