Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxvii, 758p. : col. ill. ; 29 cm.
Includes indexes.
9780073381053 (alk. paper) 0073381055 (alk. paper)
Marketing
HF5415.13.P4 2009
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxvii, 758p. : col. ill. ; 29 cm.
Includes indexes.
9780073381053 (alk. paper) 0073381055 (alk. paper)
Marketing
HF5415.13.P4 2009