Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler and Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxxix, 729 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

0131457578


Marketing

HF5415.13.K6 2006

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