Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxix, 706p.: col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
Marketing
HF5415.13.K6 2003
Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxix, 706p.: col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
0130336297
Marketing
HF5415.13.K6 2003