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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - 6th ed. - Boston : Irwin/McGraw-Hill, 2000. - xvi, 752 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0070275432

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.135.C7 2000

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