Relationship selling and sales management /
Johnston, Mark W.
Relationship selling and sales management / Mark W. Johnston and Greg W. Marshall. - Boston : McGraw-Hill/Irwin, 2005. - xxiv, 451 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
007289296X (alk. paper) 0073196886 (CDROM)
Selling.
Relationship marketing.
Customer relations.
HF5438.25.J6 2005
Relationship selling and sales management / Mark W. Johnston and Greg W. Marshall. - Boston : McGraw-Hill/Irwin, 2005. - xxiv, 451 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references and index.
007289296X (alk. paper) 0073196886 (CDROM)
Selling.
Relationship marketing.
Customer relations.
HF5438.25.J6 2005