International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora and John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, 2005. - xxxiii, 697 p. : col. ill., col. maps ;

Includes bibliographical references and indexes.

0072833718 (alk. paper)


Export marketing.
International business enterprises.

HF1416.C3 2005


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