Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, 2009. - xvii, 782 p. : ill. (some col.), col. map ; 26 cm.
Includes bibliographical references and index.
9780073381138 (alk. paper) 0073381136 (alk. paper)
Marketing
Marketing
HF5415.13.P4 2009
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill Irwin, 2009. - xvii, 782 p. : ill. (some col.), col. map ; 26 cm.
Includes bibliographical references and index.
9780073381138 (alk. paper) 0073381136 (alk. paper)
Marketing
Marketing
HF5415.13.P4 2009