Waiting for your cat to bark? :
Eisenberg, Bryan.
Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis. - Nashville : Nelson Business, 2006. - xii, 225 p. : ill. ; 24 cm + 1 CD-ROM (4 3/4 in.).
Includes a CD-ROM that has PDF notes found in the book.
0785218971 (hardcover)
Consumer behavior.
On-demand marketing.
On-demand advertising.
HF5415.32.E3 2006
Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis. - Nashville : Nelson Business, 2006. - xii, 225 p. : ill. ; 24 cm + 1 CD-ROM (4 3/4 in.).
Includes a CD-ROM that has PDF notes found in the book.
0785218971 (hardcover)
Consumer behavior.
On-demand marketing.
On-demand advertising.
HF5415.32.E3 2006