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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed. - Mason, Ohio : Thomson/South-Western, 2006. - xxxii, 736p : ill. ;

Includes bibliographical references and index.

ISBN: 0324403690

Subjects--Topical Terms:
Marketing.
Marketing

LC Class. No.: HF5415.L3 2006

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