Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2005. - xxxvi, 572 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac)


Marketing.
Marketing

HF5415.L3 2005

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